The home position

Healthy work: every ring sits where its stage expects it. Every other setting is a readable mismatch, and the distance from home is the diagnosis.

The five questions for this setting

1. Plan
When planning, what have we assumed about what customers overlook?
Distance from home: Home
Methods that help you find out
- Stakeholder Workshop
- Stakeholder Interviews
2. Research
With research, what have we learned about what customers avoid?
Distance from home: Home
Methods that help you find out
- Customer/User Interviews
3. Design
When designing, what have we decided about what customers accept?
Distance from home: Home
Read "decided" as "decided to act on": the team's call about what to do, not a choice made for anyone else.
4. Test
When testing, what have we agreed about what customers value?
Distance from home: Home
5. Embed
When embedding, what have we tracked about what customers desire?
Distance from home: Home

Answer a question for each stage and we'll suggest methods that turn guesses into evidence.