Team at home, customer behind 2

The work looks two steps behind what customers have reached: it fixes friction only, with no view of what they would value.

The five questions for this setting

1. Plan
When planning, what have we assumed about what customers value?
Distance from home: Customer +3
2. Research
With research, what have we learned about what customers desire?
Distance from home: Customer +3
3. Design
When designing, what have we decided about what customers overlook?
Distance from home: Customer -2
Read "decided" as "decided to act on": the team's call about what to do, not a choice made for anyone else.
4. Test
When testing, what have we agreed about what customers avoid?
Distance from home: Customer -2
Methods that help you find out
- Remote Usability Testing
5. Embed
When embedding, what have we tracked about what customers accept?
Distance from home: Customer -2

Answer a question for each stage and we'll suggest methods that turn guesses into evidence.