Team at home, customer ahead 1

The work is a step ahead of customers: it looks at what they want next before fixing what they avoid today.

The five questions for this setting

1. Plan
When planning, what have we assumed about what customers avoid?
Distance from home: Customer +1
2. Research
With research, what have we learned about what customers accept?
Distance from home: Customer +1
3. Design
When designing, what have we decided about what customers value?
Distance from home: Customer +1
Read "decided" as "decided to act on": the team's call about what to do, not a choice made for anyone else.
4. Test
When testing, what have we agreed about what customers desire?
Distance from home: Customer +1
5. Embed
When embedding, what have we tracked about what customers overlook?
Distance from home: Customer -4

Answer a question for each stage and we'll suggest methods that turn guesses into evidence.