Team behind 1, customer at home

The team is a step behind the stage: it is leaning on a guess. Stop and learn.

The five questions for this setting

1. Plan
When planning, what have we tracked about what customers overlook?
Distance from home: Team +4
2. Research
With research, what have we assumed about what customers avoid?
Distance from home: Team -1
Methods that help you find out
- Customer/User Interviews
3. Design
When designing, what have we learned about what customers accept?
Distance from home: Team -1
4. Test
When testing, what have we decided about what customers value?
Distance from home: Team -1
Read "decided" as "decided to act on": the team's call about what to do, not a choice made for anyone else.
5. Embed
When embedding, what have we agreed about what customers desire?
Distance from home: Team -1

Answer a question for each stage and we'll suggest methods that turn guesses into evidence.